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The
Human Side of Enterprise
Responsibility and Caring as the New Roles of
American Business
By D. Trinidad Hunt
People: a commodity that
remains constant regardless of the economic
tides. Without people, any business, especially
small business, will cease to exist. However,
we are not only talking about customers. Employees
want and need to be treated with the same respect
they have been instructed to pass on to their
valued customers. People are no longer willing
to be managed as part of the machinery of business.
Anew cry echoes on an old familiar frontier:
People count! There are no organizations without
people!
Employees seek motivation in their work and
teamwork. Employees seek ownership, taking pride
in their product as we]] as their place of employment.
Employees seek empowerment.
Everything is Changing
Today, there is a high premium placed on a person's
ability to adapt, innovate, grow, and change.
With the Industrial Age behind us and the Information
Age well underway, we have found that our focus
has shifted from moving mass to moving information.
Where once the U.S. Steel Corporation was the
giant of the Western world, today the microchip
industry, the mass market for information management,
has become the focus of a new generation.
Course curriculums in universities across the
nation and the world reflect this new interest
in information exchange. Entire departments
have been established to study communication
at the personal, business, and community levels,
as well as at the national and international
levels. Simultaneously, the old-world order
based on personal agendas and control is collapsing
on every front.
Families are going through renewal, organizations
are restructuring, and countries that were once
diametrically opposed are now communicating
with one another. Throughout the world people
and relationships are emerging in a new way.
A wave of transformation has begun.
For the first time in written history we
are standing at the threshold of opportunity,
viewing a new horizon of stunning potential
and breathtaking possibility. Behind us,
the limited scope of the past, before us, the
unexplored possibility available in human experience.
The horizon is as compelling as it is provocative
in nature, for it holds an opportunity to make
a quantum leap into a totally new way of being.
We are standing in the face of a very real question,
"What does it really mean to be a human
being?", not as an extrapolation from the
past, but as a possibility for the future: a
possibility for empowerment.
The New Workplace
The workplace has become an experimental laboratory,
the crucible within which the possibilities
of our humanity are being explored and tested.
The transformation is exhilarating, if not somewhat
heady, in that all of the features of the old
paradigm have been totally dislocated in time
and space. It's as if we turned the old model
inside out and upside down - managers are no
longer at the top of the organizational pyramid-and
then we refracted the timeline by stretching
the hourglass out to the lines of infinity.
For transformation is seen as an ongoing, endless,
dynamic process which is never complete.
The workplace has become
an experimental laboratory, the crucible within
which the possibilities of our humanity are
being explored and tested.
In this blueprint for change,
people and organizations are becoming the new
domain of possibility for human development,
creativity, and the exploration of human interdependence.
Within the world of work, the alchemical combination
for the full potentializing of the human being
seems to lie in the process of discovering our
purpose and then realizing that purpose and
vision together, as a team.
This new wind blowing across the landscape of
business brings with it a powerful axiom. That
which is unconscious runs our behavior. However,
once the unconscious is made conscious, it can
become a source for inspiration and growth.
Man is the only creature we know of who can
not only learn from his mistakes, but can also
turn those mistakes into the fuel needed to
bring about a quantum behavioral shift.
In the physical universe,
change is a constant. The ocean of life is always
in motion, and if we don't direct change, change
will surely direct us.
Awareness & Vision
Attention is all there is, and attention has
shifted within the organization. The two primary
focal points at the heart of new awareness in
American enterprise are: a belief in the inherent
worth of all human begins and a recognition
of the inter-dependence of everyone, both the
customers and the team that serves them.
Organizations everywhere are starting to give
birth to a truly self-actualizing spirit, a
spirit that is inclusive rather than exclusive
in nature. Everyone has a part to play, and
every person's unique qualities are necessary
to create the much-desired smooth-running organizational
engine.
On this path of transformation, vision gives
birth to our mission. Mission takes the vision
out of the thinking or dreaming stage into the
action or activity stage. Whether a vision be
personal, organizational, or national in scope,
it has the power to uplift and protect us from
the bumps and stuff of daily living. It is a
tremendous motivator, having the capacity and
power to bring an individual or group of people
to a place they've never been. It makes tasks
bearable, persistence easier, and gives a sense
of exhilaration to the work at hand.
It's been less than a decade since this transformation
began. It began as a whisper in the back courts
of business and slowly roses to a heightened
pitch of dissatisfaction and malcontent at every
level within the organization. Tell-tale signs
appeared on the business horizon: employees
were no longer willing to work for paychecks
alone, and more and more employees were demanding
meaning and satisfaction from their work. Meanwhile,
other visible signs of unrest were becoming
increasingly evident within the organization,
stress was on the rise, and individual personal
health was suffering. As absentee rates soared
in thousands of businesses across the nation,
the experts began to realize that the pulse
of American business was shaky, at best.
Questions, Questions
Questions echoing in the halls of American business,
in the late 70s and early 80s, rang in the same
tone whether in large or small enterprise, whether
in huge corporate structures or at "Mom
and Pop" corner stores: "Why don't
employees take directions well anymore? What
is the source of the decline in productivity?
How do we motivate people?"
Suddenly consultants became students of excellence,
exploring possible new ways for the future of
American business. The challenge of change was
stimulating. Men and women everywhere began
asking new and refreshing questions, questions
that dug beneath the surface soil, and tugged
at the roots of American enterprise. Why were
organizations created in the first place? What
was their original purpose? Why were they here?
And they began awakening to some simple discoveries,
discoveries which said that, in concept, at
least, organizations and businesses were created
to meet the needs of individuals.
Free enterprise was created to serve free individuals.
Yet somehow, while we were busy taking care
of the daily activities, caught in the mundane
habits of action and second and third level
goals, the direction of destiny shifted, and
man had become a slave, trapped by the very
thing he had created to serve him.
Turning the Tide
Breakdown comes before breakthrough, and in
hundreds of organizations across the nation1
the collapse was imminent, the catharsis had
begun. In one small organizational corner after
another, individuals re-entered the "womb"
of training, seeking in innovative ways, the
metamorphoses needed to bring about a rebirth
of hope and wonder at the level or organization.
The entire staff must be
educated in both behavioral and technical skills
that promote and reinforce the new methods of
human interaction inherent to the new paradigm.
Once it began, it moved rapidly,
possibly not from our vantage point, (if you're
the one giving birth, the labor often seems
painstakingly long) but from a historical stand-point,
viewing it in the light of the last one hundred
years. Its birth is taking place in the fusion
of technology and wisdom: high tech merged with
high touch.
Humanity has begun to come home to itself; we
discovered that we were our own worst enemy,
and now we must become our own best friend!
Thus, the long awaited time has arrived, and
it has arrived not only in the hearts and minds
of our spiritual visionaries, but right smack
in the middle of the American dream, in the
heart of American business.
At the heart of the new model rests possibility
in its most awesome context. The basic tenets
that support this new model are the principles
of equality, inclusiveness, unity, and a commitment
to a win-win philosophy. We are shifting our
vantage point from that of the individual to
that of the group, from I to We.
The "New Paradigm," as we call it,
embodies a whole new set of operating principles.
Because of this, it {demands new supporting
behavioral skills. A metaphorical example of
this concept of new skills that are necessary
to sustain this new model is the difference
between the Lone Ranger approach of the past,
and the Ninja-Turtle Team approach today. A
new generation is being born and it is affecting
every aspect of __________
Organization Paradigm
shift
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Old
Paradigm
Design
Power Orientation
Mechanical Model
Stable Design
Individual Focus (I)
Employees as Liabilities
Skills
Instructing
Telling
Controlling
Motivating
Supervising
Evaluating
Managing
Star Building
Maintenance Learning
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New
Paradigm
Design
Task & People Orientation
Fluid Model
Flexible Design
Team Focus (We)
Employees as Assets
Learning Highly Valued
Skills
Inspiring
Eliciting
Involving
Empowering
Supporting
Coaching
Leading
Team Building
Innovative Learning
High Creativity
Adaptability |
The model establishes the conceptual framework
for the transformation that has been occurring
in business over the last decade. Individuals
will move toward the new paradigm at different
times, moving through the barrier of their own
attitudes and beliefs that have been steeped
in the old mode. In other words, some individuals,
deeply entrenched in the ways of the traditional
paradigm, take longer to adapt to the new ways.
Others, not so deeply inculcated in the traditional
methods, find that they are able to move through
their attitudinal barriers more rapidly.
We are talking about the "human side of
enterprise." At the organizational level,
the entire staff must he educated in both behavioral
and technical skills that promote and reinforce
the new methods of human interaction inherent
to the new paradigm.
The Learning Environment is an internal model
for the work environment. This model is both
integral and central to the discussion of the
human side of enterprise. With human beings
and human relatedness as dominant themes in
the new domain of business, such things as trust,
empowerment and support environment. Training
programs now focus on skills that are necessary
to develop responsible, accountable, and highly
creative teams able to respond to external challenges
of a dynamic and ever changing ness environment.
There is one simple universal law needed to
precipitate any organizational change: Attention
= Energy. Where we put our attention is where
we will obtain results. The question then for
every leader is, where is my attention now and
is what I am doing to move me toward my organizational
vision?
Businesses are now facing the challenge of change
in new and innovative ways, and at the center
of this radical transformation lies a land of
new possibility. In short, an exciting new generation
is developing in American business, a generation
that is rapidly becoming the spawning ground
for possibilities not yet dreamed of in human
enterprise and in human relationships.
D. Trinidad Hunt is dedicated to assisting others
in achieving their maximum learning potential
in life's laboratory. This author and active
public speaker offers organizational trainings
for the 21st century through her company Elan
Enterprises. She can be reached at 47-430 Hui
Nene St., Kaneohe, Hawaii 96744, 808/239-4431,
Fax 808/239-2482.
Article from New Age Retailer
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