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To Whom It
May Concern:
Oceanic Cable is a large urban cable television system
located in Honolulu, Hawaii. We cover virtually the entire island of Oahu
and enjoy a customer base or over 240,000 households, approximately three-fourths
of all residences on the island. The size and prominence of our operation
involves a huge number of customer interactions on a daily basis.
During 1993 and 1994, Oceanic contracted with Elan
Enterprises (Trinidad Hunt and Lynne Truair) to provide Oceanic's Customer
Service Department supervisors with a comprehensive training program.
The objectives for this training was to develop and enhance the professional
skill levels of these individuals in order that they in turn could be
more effective in managing the customer service and sales performance
of Oceanic's 50+ employee Customer Service Department. Elan and Oceanic
decided upon a curriculum that included supervisory skills, interpersonal
communication, management of customer contacts, identifying and satisfying
customer needs, and effectively combining sales and service applications
during customer contacts.
Oceanic's essential goal with this program was to train
these supervisors to be more effective trainers and managers of our front-line
customer service personnel. We chose Elan because they had provided very
effective previous training programs to Oceanic. In fact, over the years,
Oceanic had used various trainers and programs on different occasions,
but Trin and Lynne were the most effective in achieving a comfortable
rapport with our employees and achieving a transfer of knowledge and skills
beyond the actual training program.
· How effective was this latest program?
· It's been over 24 months and the skill level and results of the
CSR department continue to increase.
· The supervisors have continued to develop as a most effective
management team. Trin and Lynne's training provided them with a major
shot of self esteem plus the tools to in tune achieve the results we were
seeking in our customer contact employees.
· Oceanic's program suppliers are amazed at how well our Customer
Service Department consistently performs. They have indicated to us that
Oceanic's customer satisfaction scores and sales ratios are the highest
of any cable system in the Western U.S. Our own internal local image and
customer surveys indicate that Oceanic is rated at the very top of local
service providers.
Oceanic couldn't be more satisfied with the results
of Elan's training program for us. I heartily recommend them without reservations
to you personally and/or to your company.
Sincerely,
Bill Butts
Vice President of Marketing
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